KOZZ/Reno, NV Launches Kiss Farewell Campaign

Kiss' Gene Simmons (Sakon Nakkaew/Shutterstock)

LOTUS RADIO Classic Rock KOZZ/RENO, NV, launched what it called "an old-fashioned radio stunt" to mark KISS' farewell tour. 

The campiagn began OCTOBER 22nd with a series of four "Farewell" promos to pique listeners' curiosity with a vast genre of musical styles, from country to pop and "even some SPANISH music thrown in for good measure."

On OCTOBER 31st, the station added a pair of "listener" promo elements, also produced in a very cryptic fashion. 

The promos pointed to a listening time of 8-10a (PT) last TUESDAY (NOVEMBER 6th), teasing the "big announcement," with hints about a possible station sale or format flip. Last week, the TV stations in town started contacting the station's GM to inquire about coverage for the "Announcement," which turned out to be about KISS' final concert tour.

According to LOTUS RADIO CORP. OM and KOZZ PD JAVE PATTERSON, "Calls after the announcement today have ranged from 'That was fun to listen to...' to 'Cool, I wanted to see KISS one last time...' and 'I'm so glad you guys aren't going anywhere ... there's no other station that I listen to...'"

To hear some of the promo spots, click here. 

« see more Net News