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KKBT/Los Angeles Moves To 'Magic'
December 11, 2006 at 8:08 AM (PT)
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ALL ACCESS has learned that RADIO ONE Urban AC KKBT (100.3 THE BEAT)/LOS ANGELES is transitioning away from its image line “THE BEAT.”
As its has done with many of its other Urban AC stations, RADIO ONE is moving toward using the phrase “MAGIC.” Look for this phrase to become part of its new imaging.
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