Nielsen: AC Breaks PPM Records Over the Holidays

AC Rules The Holidays

Just-released NIELSEN data found that holiday music programming enjoyed another record breaking season for AC stations that made the annual seasonal transition the “all-CHRISTMAS” format. NIELSEN's Holiday book PPM ratings period -- DECEMBER 6th, 2018 to JANUARY 2nd, 2019 -- illustrated the continued growth

The increasingly popular AC format, now the second-most-listened-to format across the PPM markets (behind News/Talk), just broke the record set in the 2017 Holiday survey -- when it garnered 13.9% AQH share among listeners 6+ -- by hitting a 14.3% share, in 2018, the highest number on record for the format in the PPM era. What's more, AC’s audience share increased 86% in just two months last year.

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