NuVoodoo Study Highlights Smart Speaker Growth

New Smart Speaker Data

The latest NUVOODOO Ratings Prospects Study has some interesting information on smart speaker use, showing that among persons 14-54, use of the devices is up to 43% and even deeper among those likely to be in a NIELSEN ratings sample.  The news may be good for radio, for which listening to an FM station's stream on the devices is common, but also for pureplay streaming audio services, which is also growing.

NUVOODOO EVP, Research Insights LEIGH JACOBS said, “Spurred by verbatim comments picked up in client studies in the past year, we asked Smart Speakers owners to agree or disagree with this statement: 'I've had problems when asking smart speakers to play one of my favorite AM or FM stations' -- and 46% of Smart Speaker owners agree. That’s a lot of potential occasions snubbed out because the Alexa couldn’t find what they were asking for or played the wrong thing.”

NUVOODOO EVP, Marketing MIKE O'CONNOR said, "JEFF BEZOS recently touted Alexa’s improved ability to understand requests and answer questions, proudly announcing that the number of learned skills had doubled to over 80,000 worldwide. In the face of this tectonic shift in audio distribution, radio station listeners have identified a 'skill gap' when attempting to access their favorite radio station. These data say to the industry, 'Drop everything and address this – NOW!'"

NUVOODOO Pres./CEO CAROLYN GILBERT added, “The good news is that more homes have Smart Speakers -- and that’s a huge opportunity for radio and for those who are smart enough to optimize their brands’ positioning on them. We invite all radio professionals to learn more about the opportunities and insights uncovered by our latest Ratings Prospects Study at our SPRING 2019 Webinar Series beginning TUESDAY, FEBRUARY 19th at Noon Eastern.”

Find out more about the webinar and register at nuvoodoo.com/webinars/.

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