Nielsen: Grammy Viewership Up By More Than 2 Million Viewers

Grammy Awards: In The Black

“THE 61st ANNUAL GRAMMY AWARDS” increased viewership from 19.96 million to 22 million viewers, a jump of +10% when live plus seven-day time-shifted and live plus same day out-of-home viewing was factored in, according to reporting issued for the awards show by NIELSEN. THE GRAMMY AWARDS was the most-watched non-sports, non-SUPER BOWL SUNDAY program so far this season.

According to CBS Chief Research and Analystics Officer RADHA SUBRAMANYAM, the increase reflects the type of lift all event programming should expect in the future. “As new measurement metrics become more available, more complete and accurate data is giving us a better picture of who is actually watching. We are pleased that Nielsen is putting reliable measures of out-of-home viewing into the marketplace.”

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