KBFB (97.9 The Beat)/Dallas Partners With Local TV Station For New Morning TV Show

Made For TV Wakeup

RADIO ONE Top 40/Rhythmic KBFB (97.9 THE BEAT)/DALLAS has teamed with TRIBUNE KDAF-TV (CW33)/DALLAS for a new morning TV show, THE BEAT ON 33 featuring KBFB's morning show, VEDA LOCA IN THE MORNING.

THE BEAT ON 33 stars the members of VEDA LOCA IN THE MORNING, host VEDA LOCA and co-hosts J-CRUZ, JAZZI BLACK and DJ KAYOTIK.

CW33 Station Manager SARA FULMER commented, "Our partnership with RADIO ONE and the launch of THE BEAT ON 33 will be a unique extension of both brands combined into one. It’s a great example of two media companies partnering together to bring our viewers and listeners a whole new experience, delivering news, weather, traffic and entertainment in a highly engaged environment.  It will be morning TV on steroids; unlike any other!"

RADIO ONE/DALLAS VP/GM TAMI HONESTY added, "We are ecstatic to expand on the natural energy of 97.9 THE BEAT's VEDA LOCA IN THE MORNING and the CW33 brand. We feel that THE BEAT ON 33 will be a perfect merge of family, fun, and information for the DALLAS-FORT WORTH metroplex. THE BEAT ON 33 offers a 360 experience that is sure to keep viewers captivated and entertained from the start of their day to their morning commute."

RADIO ONE/DALLAS VP/Programming MARK MCCRAY chimed in saying, "This partnership let’s us showcase the talent of VEDA LOCA and her team to a TV audience. We’re beyond excited."

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