Nielsen Opposes Addition Of Citizenship Question To 2020 U.S. Census As 'Polluting The Data Set'

Weighing In

NIELSEN has weighed in on the controversy over the TRUMP Administration's attempt to add a citizenship question to the 2020 U.S. Census, filing an amicus brief opposing the administration in the case at the SUPREME COURT, which will hear opening arguments TODAY (4/23).

In an op-ed article in the NEW YORK TIMES, NIELSEN CEO DAVID KENNY said, "If the government is successful in adding the citizenship question, the census will yield flawed data ... A citizenship question will pollute a data set that is foundational for businesses all over the country." KENNY noted that his company is joined in its opposition to the addition of the question by the ASSOCIATION OF NATIONAL ADVERTISERS, THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, ADVERTISING RESEARCH FOUNDATION, and the INTERACTIVE ADVERTISING BUREAU.

The citizenship question is considered by opponents to be an intimidation attempt by the administration to discourage participation by Hispanics through the suggestion that a "no" answer would trigger deportation, thus undercounting the actual number of people in the country, particularly in states and districts with heavy concentrations of residents of Latin descent, which are assumed to be Democratic districts.

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