Professional Fighters League Inks Marketing Deal With iHeartMedia

iHeart Deal

The PROFESSIONAL FIGHTERS LEAGUE (PFL) MMA circuit has inked a deal with iHEARTMEDIA for marketing, content and promotion. The PFL offers MMA in a "sport-season" format of Regular Season, Playoffs, and Championship; iHEARTMEDIA will place on-air talent for appearances at PFL events, starting with Urban WWPR (POWER 105.1)/NEW YORK's DJ SUSS-ONE at the opening 2019 event at the NASSAU COLISEUM on THURSDAY (5/9) plus promotion using POWER 105.1 morning show "THE BREAKFAST CLUB" co-host DJ ENVY.  In addition, the deal includes iHEART stations creating music experiences on fight nights. offering fighter interviews, and promotional contests.

“The goal of our partnership with iHEART is to create an immersive and exciting experience for fans through music, entertainment and fighter interactions in connection with our regular season, playoff and championship events,” said PFL CEO PETER MURRAY. “As the leader in audio, with more than 270 million listeners a month on their broadcast stations alone, iHEARTMEDIA will help us reach a massive audience as we enhance and promote our season, which starts MAY 9 on ESPN2, ESPN+ and ESPN DEPORTES.”

“We are thrilled to be working with the PFL and have the ability to create significant awareness for them through our leading broadcast and digital assets,” said iHEARTMEDIA Pres./Corporate Development & Ventures JOE ROBINSON. “We are also excited to have the opportunity to reach this new enthusiastic audience and offer our listeners even more exclusive content and entertainment that they can’t hear anywhere else.”

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