Internet Advertising Bureau Certifies Podcast, App Companies Under IAB 2.0 Measurement Standards

Certification

The INTERNET ADVERTISING BUREAU Tech Lab has certified several podcast companies, apps, and measurement companies under its IAB 2.0 measurement guidelines for reporting podcast downloads, impressions and listeners.

Podcast companies meeting the guidelines include ART19; VOXNEST's VOXNEST Audience Network; NPR's SAS and SPLUNK; RAWVOICE/BLUBRRY.

Measurement compliance was met by CYBER COMMUNiCATIONS INC. (also certified for VAST/VPAID compliance) and D.A.CONSORTIUM INC.

Apps complying include PANDORA, SOUNDCLOUD, GOOGLE IMA SDK, FLIPBOARD, TAPJOY, POKKT, INTOWOW, INMARKET, DISPLAY.IO, INMOBI, BUZZ TECHNOLOGIES GmbH's BUZZSDK, MADVERTISE MEDIA, GAMELOFT, TEADS, BYTEDANCE, MEZZOMEDIA's SIGNAL-PLAY and MANPLUS, VERSE INNOVATION's DAILYHUNT, DABBL's GETDABBL, VNG CORP.'s ADTIMA, OPENX, PINGER's SIDELINE and TEXTFREE, VERIZON's OATH and VIDEO SYNDICATION SDK, JUN GROUP's JG SHOWCASE, WATTPAD, ADOTMOB, YOUAPPI, and ADCOLONY.

VOXNEST President FRANCESCO BASCHIERI said, "We created VAN as part of our ongoing commitment to increasing the value of audio publishing for content creators, advertisers and audiences alike. As audio advertising increases in popularity, having numbers that companies can trust is the first step in building a company's credibility, and it is an honor to receive this certification from the IAB."

“We are excited that adoption of the Podcast Measurement Technical Guidelines is gaining momentum and that ART19 is among a group that is taking the lead by having their implementations certified,” said IAB Tech Lab SVP/GM DENNIS BUCHHEIM. “Through the compliance process, we’re validating that there have been a number of inconsistencies across companies and that the guidelines will significantly benefit the industry by enabling participants to speak the same language.”

WONDERY CEO HERNAN LOPEZ, whose company is an ART19 client, said, “We’ve long been supporters of the IAB V2.0 standard, and commend ART19 for becoming IAB V2.0 certified.”

“We continue to serve our publishing clients in giving them best in class metrics and reporting,” added ART19 SVP/Digital Technology DAN JESELSOHN. “We also know these guidelines will help advertisers reach more listeners with ease. They can operate with comfort and scale knowing there is a transparent methodology for measurement being followed.“

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