‘Pure Country’ Format Launches Across Canada

Shannon Ella

BELL MEDIA, which licenses the iHEARTRADIO brand for CANADA, has launched “Pure Country,” which it is billing as “CANADA’s first-ever, national Country music radio brand.” Effective today (5/28), it is rolling the format out on 13 CANADIAN radio stations, as well as on the iHEARTRADIO CANADA app and PureCountry.ca.

iHEARTRADIO CANADA’s SHANNON ELLA is hosting a midday show across the format, which will feature local morning and afternoon shows on its affiliates. ELLA previously was on-air at CJBX (TODAY’S COUNTRY BX93)/LONDON, ON and CKHJ-A-CKHJ-FM-2 (103.5 KHJ)/FREDERICTON, NB. Additional programming on “Pure Country” includes “The BOBBY BONES Show” in evenings, as well as weekend shows “iHEARTRADIO Pure Country Countdown,” hosted by SOPHIE MOROZ and JEFF HOPPER, and “BOBBY BONES’ Country Top 30 Countdown.”

The following BELL stations are now rebranded as “Pure Country”: Country CKKL (NEW COUNTRY 94)/OTTAWA; CKHJ-A-CKHJ-FM-2 (103.5 KHJ)/FREDERICTON, NB; CKTY (CAT COUNTRY 99.5)/TRURO, NS; CJBX (BX93)/LONDON, ON; CICX (KICX 105.9)/ORILLIA-BARRIE, ON; CHVR (STAR 96.7)/PEMBROKE, ON; CKQM (COUNTRY 105)/PETERBOROUGH, ON; CICS (KICX 91.7)/SUDBURY, ON; CJDC-A/DAWSON CREEK, BC; CJFW/TERRACE, BC; CKXA (101.1 THE FARM)/BRANDON, MB; and CHBD (BIG DOG 92.7)/REGINA, SK; and CKLC (98.9 THE DRIVE)/KINGSTON, ON. CKLC has flipped from Alternative to Country.

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