Meruelo Media Flips KXOS (Radio Centro 93.9)/Los Angeles To Cali 93.9, #1 For Reggaeton And More

New In Los Angeles

MERUELO MEDIA has flipped its new property, Regional Mexican KXOS (RADIO CENTRO 93.9)/LOS ANGELES to Latin Urban as CALI 93.9, #1 for Reggaeton and More. MERUELO is in the process of changing call letters from KXOS to KLLI.

CALI 93.9 Interim PD DJ E-MAN commented, "CALI 93.9 features the best uptempo hit music by today’s Latin superstars! CALI 93.9 is the new home of superstars like J BALVIN, MALUMA, BAD BUNNY and CARDI B. These artists are mass appeal, from being featured at COACHELLA to the GRAMMYS, CALI 93.9 is the sound of SOUTHERN CALI."

MERUELO MEDIA Pres. OTTO PADRON added, "CALI 93.9 will be the most 'Caliente' station in CALI! Not just because the music transcends language as it has exploded into mainstream popularity; but because we will place this format on one of the most powerful radio signals in LOS ANGELES, the new CALI 93.9."

MERUELO MEDIA KWHY-TV's GM IRMA BARRIOS adds GM duties for CALI 93.9 and MERUELO MEDIA VP/Marketing DIANNA JASON adds CALI 93.9 to her responsibilities.

Look for air staff and other department heads to be named shortly.

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