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KSCS/Dallas Re-Brands As ‘New Country 96.3’
July 26, 2019 at 2:48 AM (PT)
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CUMULUS Country KSCS/DALLAS has re-branded and introduced a new logo in what PD MAC DANIELS tells ALL ACCESS is part of “freshening the look and feel” of the station. Instead of focusing on its heritage call letters, the station’s new slogan is now “NEW COUNTRY 96.3.”
The station has also tapped CHAD ERICKSON as its primary new imaging voice, replacing DAVE FOXX. KELLY “K3” DOHERTY remains onboard as an imaging voice for the station as well.

