Coleman Insights Offers Free Contemporary Music SuperStudy Spreadsheet

SuperStudy Spreadsheet

COLEMAN INSIGHTS is making a sortable spreadsheet containing song-by-song data from the its Contemporary Music SuperStudy available at no cost. Visitors to the its website can now view how each song was evaluated by listeners, with breakdowns by age, gender, ethnicity and more. 

The study’s major findings, which was shared at the 2019 WORLDWIDE RADIO SUMMIT, via webinar and through its TUESDAYS WITH COLEMAN blog series included:

• Hip-Hop/R&B was the most consumed -- and most polarizing -- genre of 2018;
• Pop is the one genre that fans of all other genres can agree on;
• The appeal of Hip-Hop/R&B titles is concentrated among younger, male listeners, while Country titles perform best among older, female listeners;
• While supporters and detractors of PRESIDENT TRUMP have much different music tastes, “Uptown Funk” by MARK RONSON featuring BRUNO MARS is the top song with both groups.

“We are making the song-by-song data study available after receiving many requests from our clients,” Pres. WARREN KURTZMAN said. “The real value in this study is in the insights we previously released, but we believe the industry will enjoy having free access to this resource. While programmers should not make any music decisions based on this data, they can use it to ensure that many of the stronger-testing songs in their stations’ formats are included in any customized music research they do.”

The Contemporary Music SuperStudy sortable data is now available under “Free Studies” in the Resources section at ColemanInsights.com.

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