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Focus 360 Invests In Lipstick & Vinyl Podcast Network
August 5, 2019 at 11:35 AM (PT)
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FOCUS 360 is adding podcasting to its portfolio with an investment in the LIPSTICK & VINYL female-oriented podcast network. The arrangement includes FOCUS 360 taking on advertising sales representation duties for the network.
“We have been looking for a podcast partner that offered stand-out content,” said FOCUS 360 CEO PHIL BROWN. “By seeking out the underrepresented and diverse voices in the marketplace, LIPSTICK & VINYL delivers audiences that are super loyal and highly engaged. Expanding our suite of audio ad platforms enables us to offer more solutions to our advertisers. We’re very excited.”
“FOCUS 360 is known for its outstanding relationships with agencies, and that is extremely important to the growth of our company and our content partners,” said LIPSTICK & VINYL Founder/CEO ALLYSON MARINO. “Podcasts provide a wonderfully unique and intimate way to connect with people and tell stories. FOCUS 360’s expertise in audio ad sales made them the perfect choice to help us grow.”