Six iHeartPodcast Network Podcasts To Be Translated Into Multiple Languages For International Markets

Translation

iHEARTMEDIA is having six of its own iHEARTPODCAST NETWORK shows translated into languages other than English in a bid to expand their audiences to more international markets. The shows to be translated first, by first quarter 2020, are shows inherited from the network's HOWSTUFFWORKS acquisition, “STUFF YOU SHOULD KNOW,” “STUFF YOU MISSED IN HISTORY CLASS,” “STUFF MOM NEVER TOLD YOU,” “STUFF TO BLOW YOUR MIND,” “BRAINSTUFF” and “TECHSTUFF.” The shows will be translated into Spanish, Hindi, Portuguese, French, German and more languages.

“Our goal as the audio leader is to deliver exceptional content to listeners anywhere and everywhere they are, in the way they’d like to hear it,” said iHEARTPODCAST NETWORK President CONAL BYRNE. “By expanding some of our most popular podcast content into new languages, we see a major opportunity to introduce podcast listening at scale to whole new audiences abroad. What has always set podcasting apart is the engagement of the audiences -- the superfans. So it makes sense to engage international audiences further and to super-serve them with content in their own languages to build their relationship with the content. I’m looking forward to seeing how international audiences respond to shows like ‘STUFF YOU SHOULD KNOW’ in their own languages – shows which have amassed unbelievable fanbases in the U.S.”

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