Big Mobile, AdsWIZZ Partner In Australia To Track Audio Ads' Effectiveness In Generating Store Visits

Tracking

BIG MOBILE and AdsWIZZ have partnered for a tracking service that tracks unique visits to retail locations prompted by specific audio advertising campaigns. The initial campaign tested by the partnership in AUSTRALIA found an over 90% increase in footfall traffic to the client's retail locations attributed to audio ads. The technology tracks device IDs for listening and for location when the device enters the client's stores.

“We are very pleased with the results and have already signed with advertisers for follow-up campaigns,” said BIG MOBILE GROUP Chief Sales and Marketing Officer ANDREW O'SHEA. “With brick and mortar stores, measuring the success of our audio advertising campaigns has previously been based on guesswork and estimation. Now we have a tangible way to access and track real ROI. It’s a significant advancement in the growing audio industry and we are happy to be on the forefront of this cutting edge technology.... With the new ad tech enhancements we’ve developed that enable us to track footfall in the audio environment, we’re certain this will help marketers and the industry overall confidently invest even more in audio.”

“We’ve seen a big increase in our Australian audiences in recent years as consumers there change their audio consumption habits,” said AdsWIZZ CEO ALEXIS VAN DE WYER. “We’re excited to help Australian advertisers tap into the power of audio with measurement and attribution tools that provide clear ROI on their digital audio campaigns.”

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