Entercom's Radio.com Sports, The Action Network Ink Content Distribution Partnership

Expanded Relationship

ENTERCOM's RADIO.COM SPORTS has inked a content distribution partnership with sports betting content platform THE ACTION NETWORK that will include updates on ENTERCOM Sports format stations and podcasts on RADIO.COM.

The deal for the 2019 season includes "THE ACTION NETWORK DAILY FLASH," a short-form update to air MONDAYS, WEDNESDAYS, THURSDAYS, and FRIDAYS during the football season in afternoon drive on ENTERCOM sports stations and (in a weekly version) within their streams; the updates will be hosted by personalities from "YOU BETTER YOU BET," the sports gambling podcast also airing on RADIO.COM SPORTS DIGITAL NETWORK. And THE ACTION NETWORK personalities will call into the stations on THURSDAYS and FRIDAYS with sports betting news and lines.

“We are committed to make RADIO.COM Sports and our local broadcast stations the #1 destination for fans to access the very best sports betting information available,” said ENTERCOM Pres. of Sports MIKE DEE. “Nobody is better at informing the sports bettor in this fast-growing space than THE ACTION NETWORK. This partnership serves to align their personalities and best-in-class platform with the massive scale of our broadcast portfolio as well as our new highly targeted sports betting digital programming. THE ACTION NETWORK’s contributions to further enhance our YOU BETTER YOU BET daily podcast will now take that show to the next level as the premier digital audio destination for sports betting enthusiasts.”

“We are thrilled to bring our extensive offering of dynamic sports betting and fantasy content to this partnership,” said THE ACTION NETWORK CEO PATRICK KEANE.  “We believe in audio as a vehicle for fueling the growth of our brands and products. ENTERCOM offered the unique blend of massive reach broadcast distribution combined with the expertise and track record in digital we believe will enable us to amplify what we do and reach more sports betting consumers who will ultimately become future ACTION NETWORK subscribers.”

In addition, THE ACTION NETWORK will expand its presence on the RADIO.COM SPORTS DIGITAL NETWORK, with a live "YOU BETTER YOU BET" on THURSDAYS and a branded hour of "YOU BETTER YOU BET" on SUNDAYS called "THE ACTION NETWORK -- COUNTDOWN TO KICKOFF" with CHAD MILLMAN and BOB SCUCCI. And THE ACTION NETWORK's podcasts are joining RADIO.COM for distribution.

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