Katz Media Group Launches New Programmatic Sales Division For Digital Audio, 'Audiology By Katz'

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KATZ MEDIA GROUP has rolled out "AUDIOLOGY BY KATZ," a new programmatic sales division for digital audio. Under KATZ DIGITAL, the new division and its programmatic digital audio marketplace was built with the mission to, "help advertisers and agencies leverage the power of audio to connect with consumers."  

KATZ’s new sales division will be led by SVP/Programmatic Sales DAVID KRULEWICH. KRULEWICH brings over 10 years of programmatic and adtech experience to lead the sales team. He will report to EVP SCOTT PORRETTI.

“The addition of AUDIOLOGY is part of KATZ’s ever-expanding position in the digital marketplace,” said CEO MARK GRAY. “This new digital audio programmatic sales division enables us to continue to invest even more time and resources into evangelizing audio on behalf of our partners in the rapidly expanding programmatic space.”    

“With digital audio now the number one form of mobile media consumption, no programmatic media campaign is complete without a digital audio component,” said EVP SCOTT PORRETTI. “AUDIOLOGY BY KATZ gives brands the solution they need to execute effective data-driven, scalable programmatic audio campaigns.” 

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