Vevo Celebrates 10th Anniversary

VEVO Celebrates 10 Years

VEVO, the video platform that is a joint venture of UMG, SONY MUSIC, GOOGLE and ABU DHABI MEDIA, is celebrating its 10-year anniversary since its launch in 2009 as the brainchild of DOUG MORRIS while still at UNIVERSAL. 

VEVO has experienced 300% growth in daily views over the past five years. Current daily viewing patterns average over 800 million, with weekend days approaching 1 billion global views. 

The video platform's distribution partners include YOUTUBE, AMAZON, APPLE ROKU, SKY, VIRGIN MEDIA and VEWD. 

Since its 2009 inception, VEVO has become home to over 400,000 official music videos, exclusive original series and exclusive performance content. Through flagship artist development programs such as LIFT and DSCVR, VEVO has a history of helping introduce emerging artists to the world. Past participants in these programs include BILLIE EILISH, KHALID, ALESSIA CARA, HALSEY, LEWIS CAPALDI and CNCO. 

Commented VEVO CEO ALAN PRICE, “Over the last 10 years we have seen incredible growth in consumption of music videos across the glob. Visually representing artists’ creativity, music videos are now an essential part of pop culture, and VEVO has played a pivotal role in delivering them to a global audience. The last decade has seen monumental changes in the music, technology and advertising ecosystems.  This milestone acknowledges VEVO’s own evolution and recognizes the value we’ve created for artists and all of our partners.  We look forward to the next 10 years and beyond, continuing on our mission of maximizing the commercial and promotional value of music video.”

In the coming weeks, the company will announce its the most-watched videos of the past 10 years, in addition to celebrating this key anniversary with an event in NEW YORK CITY in OCTOBER.

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