Soundcloud Launches Fourth 'First On...' New Artist Campaign

SoundCloud

SOUNDCLOUD just aunched the fourth edition of its “FIRST ON SOUNDCLOUD” campaign featuring a new class of creators who span geographies and genres - LIL TECCA, BABHY ROSE, NA-KEL and MS NINA. 

This installment  focuses on the "authentic moments of collaboration and inspiration among creators, their communities and their crews." Every two weeks, over the two-month long campaign, SOUNDCLOUD will release a new exclusive artist spotlight highlighting this intersection.

The sounds and stories of LIL TECCA, , BABY ROSE, NA-KEL and MS NINA B are told through a combination of short videos, curated playlists and original photography that will be promoted across the SOUNDCLOUD app, social media, creator micro-site, blog, newsletter and supported by paid media and partner marketing.

SOUNDCLOUD SVP Subscriptions & Marketing ANTHONY GABRIELE commented. “Since launching in early 2018, our ‘FIRST ON SOUNDCLOUD’ program has celebrated the many artists who start their careers on SOUNDCLOUD and go on to move popular culture. But no one does it alone, and we are excited that this edition spotlights the communities that inspire these artists finding their voices.” 

As with prior editions of the campaign, SOUNDCLOUD is offering all creators the opportunity to upload and be heard as part of “FIRST ON SOUNDLCOUD.”.  Starting today, artists can upload an original track to SOUNDCLOUD and tag it #SCFIRST for a chance to be promoted across the SOUNDCLOUD community. Tracks uploaded with #SCFIRST will be randomly selected to be included in the “FIRST ON SOUNDCLOUD” playlist and promoted on SOUNDCLOUD’s social feeds, newsletter, and blog to millions of followers. Additionally, tracks tagged with #SCFIRST will be be fast tracked for SOUNDCLOUD PREMIER consideration.

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