AnalyticOwl Unveils Foot Traffic Attribution Service

Foot Traffic Tracking

Attribution services provider ANALYTICOWL has unveiled a new product suite that tracks foot traffic by radio listeners to clients' locations. ENTERCOM, TOWNSQUARE MEDIA, and BEASLEY MEDIA GROUP are the first companies to sign up for the service, which partly uses an aggregated and anonymized dataset from millions of mobile devices, compared to advertisers' locations and on-air campaigns.

TOWNSQUARE MEDIA COO/Local Media ERIK HELLUM said, “ANALYTICOWL’s proven methodology and world class support has been game changing for us as we can show our clients how their broadcast spend is driving results… a true win-win for all. And now, with foot traffic, they are empowering our AEs to be proactive, enter their clients address and immediately demonstrate how we can help them drive more in-store visits.”

BEASLEY VP/Corporate Sales BOB MCCURDY added, “This foot traffic attribution product developed by ANALYTICOWL will greatly enhance our discussions with advertisers. Data’s importance is not going away and this product will enable us to compete more effectively with other media that are perceived to be more accountable. In 2019, any medium that is not accountable remains an under-valued medium. This foot traffic data will raise exponentially raise our accountability.”

ANALYTICOWL founder DAVID BALLINGER said, “ENTERCOM, TOWNSQUARE and BEASLEY have been great partners from the very beginning and we are excited to have them by our side as we build best-in-class attribution products and services. We are honored that these radio industry leaders are partnering with us to show advertisers how foot traffic insights along with search and website attribution can make their spend more efficient and drive incremental ROI.”

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