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Enterprise & OneRepublic Team Up For ‘Share The Code. Hit The Road’ Campaign
November 1, 2019 at 1:20 AM (PT)
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ENTERPRISE RENT-A-CAR is joining forces with GRAMMY-nominated band ONEREPUBLIC to launch the second year of its music-driven "Share the Code. Hit the Road" promotion, celebrating people who serve others through acts of kindness, big and small.
The promotion will wrap up with an intimate concert featuring the band on NOVEMBER 15th at the famed SOUTHERN CALIFORNIA venue PAPPY & HARRIET’s.
‘Share the Code. Hit the Road’ puts the power of concert ticketing into fans’ hands through a custom code-sharing method. ONEREPUBLIC has just kicked-off the campaign by sharing codes with a handful of fans who have been selected for their inspiring acts of kindness through the band’s Good Life Foundation.
Each will redeem their codes for concert tickets and receive three additional codes to pay it forward to share with deserving people of their choosing. The codes will continue to disperse across the country until the event hits capacity. Fans will have the opportunity to tell their code-sharing story at www.sharethecode.us.
“At ENTERPRISE, we’re committed to the power of picking up others – whether we’re picking up our local customers or giving back to the communities in which we do business,” said FRANK THURMAN, VP of marketing. “So, we’re excited to partner with ONEREPUBLIC to create this one-of-a-kind concert experience to recognize people whose acts of kindness help pick up the world around them.”
The band issued a statement which read, “We are thrilled to be part of ENTERPRISE’s ‘Share the Code. Hit the Road’ campaign, spreading kindness across the country by picking people up! This is something as a band we have always been passionate about through our Good Life Foundation, which was founded on the principle that everyone is entitled to live a good life. By recognizing people who have been inspiring to others, we hope it will continue the chain of kindness towards one another. Not to mention, we’ve wanted to play PAPPY & HARRIET’S for a long time now – what better audience than one recognized for their good deeds?”