NAB Leadership Foundation Launches Revamped Media Sales Academy

Academy

The NATIONAL ASSOCIATION OF BROADCASTERS (NAB) LEADERSHIP FOUNDATION has announced the launch of its revamped Media Sales Academy for college-level sophomores, juniors and seniors, developed with the RADIO ADVERTISING BUREAU and TELEVISION BUREAU OF ADVERTISING and formerly known as the Media Sales Institute.

“We have made significant enhancements to this important program, such as incorporating both online and in-person sessions,” said NABLF Pres. MICHELLE DUKE. “Together with our partners, we designed the Media Sales Academy to fully engage students and broadcasters throughout the education and recruitment process.”

“TV stations offer marketers a wide-range of linear and digital local advertising opportunities to reach and influence consumers,” said TVB Pres./CEO STEVE LANZANO. “As local advertising has become more complex, the need for knowledgeable, skilled and professional media sales executives is greater than ever. TVB is pleased to support NABLF’s Media Sales Academy and to assist in training its outstanding students.”

“Recruiting new talent to broadcast radio sales is a priority for radio,” said RAB Pres./CEO ERICA FARBER. “RAB is squarely focused on training and retaining the next generation of radio professionals. Our partnership with the Media Sales Academy enables us to do so in a unified voice and showcase the vast opportunity a career in radio sales affords young people.”

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