Warner Music Nashville’s Kristen Williams Is This Week’s ‘Power Player’

Kristen Williams

This week’s ALL ACCESS Power Players interview features WARNER MUSIC NASHVILLE SVP/Radio & Streaming KRISTEN WILLIAMS, a 16-year veteran of the company. In the Q&A, she shares her views on leadership, the biggest challenges in record promotion today, and the similarities between working records to radio vs. working them to streaming services and DSPs. She also chats about some of her team’s proudest accomplishments this year, and what’s to come in 2020.

Describing her promotion philosophy, WILLIAMS tells ALL ACCESS, “I'm very, very clear with my team [that] I want to be the most honest and the most transparent record label in town, and those radio partners and streaming partners that we have excellent relationships with notice. We don't shuck and jive. We don't spin a tale … We’re going to bring you hits [but] I like to think that if we recognize we don’t have a hit, that we are going to come off of that. We're not going to continue to come to radio with stuff and try to shove it into an already clogged chart if it doesn’t matter.”

Read the full interview here.

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