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LiveXLive Partners With ReachTV
December 4, 2019 at 6:08 AM (PT)
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LIVEXLIVE MEDIA has reached a multi-year content and broadcasting partnership with short-form in-airport and streaming video platform REACHTV. LIVEXLIVE music and lifestyle programming will air via REACHTV's In Airport Network and streaming platforms, and the parties will also co-produce exclusive music news and custom content.
"REACHTV is a valuable partner in our mission to deliver the live music experience to as many people as possible," said LIVEXLIVE CEO/Chairman ROBERT ELLIN. "Brands are increasingly buying OOH (Out of Home) and this relationship will create significant assets for our advertising partnerships going forward."
"LIVEXLIVE has their finger squarely on the pulse of the modern music fan," said REACHTV CEO/Co-Founder LYNNWOOD BIBBENS. "We are excited to go beyond the performance to bring their powerful lineup of programming to our millions of viewers."
"There is a revolution occurring in the way viewers discover and consume entertainment," said REACHTV Co-Founder RON BLOOM. "Together with LIVEXLIVE, we are re-inventing the music network for today's mobile, diversified audience."