LeadsRX Partners With WideOrbit

Partnership

Cross-channel marketing attribution platform LEADSRX is partnering with WIDEORBIT to offer marketers combined attribution and advertising management technology. With the integration, LEADSRX customers will be able to access WIDEORBIT's broadcast advertising data while WIDEORBIT customers will be able to access LEADSRX attribution information.

“By partnering with WIDEORBIT, LEADSRX is disrupting the game for marketers by making broadcast ad campaign data readily and equally accessible to all,” said LEADSRX CEO AJ BROWN. “LEADSRX gives pioneering marketers instant access to the data they need to develop predictive intelligence to implement effective campaign strategies, rapidly make changes to dial-in campaigns to better target audiences, and use ad dollars more effectively in the future.”

“Our partnership with LEADSRX adds an important piece of the puzzle for WIDEORBIT customers,” said WIDEORBIT COO/Acting VP Integrations TIM SWIFT. “In addition to helping improve mid-campaign performance analysis and optimization, the ability to give TV advertising appropriate attribution for driving customer acquisition across channels is potentially game-changing for broadcasters, allowing them to better demonstrate value to advertisers and drive new demand.” 

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