RAB Offers 'Business Unusual' Web Resources, Webinars To Help Broadcasters Deal With Pandemic

Resources

The RADIO ADVERTISING BUREAU has added a new section to its RAB.com website to help broadcasters cope with selling during the pandemic. "Business Unusual: Best Practices For When It’s Not Business As Usual" includes a white paper, “Advertising During Difficult Times,” plus pertinent articles and blog posts, information about the recently-launched "Radio It’s On" social media campaign, research studies, creative resources, and other marketing and training tools.

In addition, the RAB is offering a professional development webinar series, also called "Business Unusual" and consisting of three webinars, "Business Unusual Requires Exceptional Communication - How To Talk To Your Advertisers Now," "How To Craft Your Messaging In Times of Uncertainty," and "Work From Home (WFH) Strategies To Maximize Productivity In Your New Office." The first installment will be available TOMORROW (3/25) at 11a (CT); registration is required due to limited capacity, but members will be able to watch replays for free on demand immediately afterward.

And the RAB is offering its Radio Marketing Professional (RMP) on-line certification program to RAB members for free until APRIL 17th, 2020 if registration and courses are completed by that date. Register for the RMP program by contacting KIM JOHNSON at kjohnson@rab.com or (972) 753-6759.

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