This Week's Merge: Social Media Usage Is Hitting Record Levels Due To COVID-19

Lori Lewis

"What we’re going through is not natural," stated MERGE author and LORI LEWIS MEDIA President LORI LEWIS.

"We’re built for human interaction. People long for conversation. So the next best place for connectivity is on social platforms.

"And while people want to hear from brands they know and trust – it doesn’t mean they will instinctively turn to us. Their day-to-day has been disrupted – we may be the last thing they are thinking about.

"So how do we get ahead of distraction and potential listening behavior shifts?

"One way to play offense is to be more memorable in the social space – leading with empathy.

"It starts with the following five steps ..."

Read more about "Social Media Usage Is Hitting Record Levels Due To COVID-19" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.

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