Focus 360/Groundswell Group Initiative To Pair Brands With Non-Profits For Marketing During Pandemic

Cause Marketing

FOCUS 360 LLC has entered a partnership with GROUNDSWELL GROUP to pair brands with non-profit organizations in what the parties call the “Mutual Benefit Impact Marketing Initiative.” Brand "cause marketing" through the initiative, meant to show what brands are doing to help during the CORONAVIRUS pandemic, will be based on the "Karma Index," a formula pairing nonprofits' ethical standing and business practices with their marketing value, and will use social media, paid social, influencers, and FOCUS 360’s JELLI PLUS radio network and LIPSTICK AND VINYL podcasts.

“We built a platform (The Karma Index) that directs funds to support those in need,” said GROUNDSWELL GROUP CEO/Partner NOEL WAX. “What we didn’t realize, is that this technology is ideal for helping Americans at a time like this. This plan will change the dialogue about what a brand is doing to help during this global pandemic. While we are quarantined at home, radio, podcasts, and social media are where Americans are turning to for information and connection.”

“Businesses and their leaders are putting themselves on the front lines to help others.  People will remember these brands in moments of need. This initiative allows brands to reach out to communities and become a positive part of the dialogue,” said FOCUS 360 CEO PHIL BROWN. “At the same time, the initiative allows our radio and audio content partners to boost a brand’s message, as they support the non-profits that fit with their company’s philosophy.”

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