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Research Director, Inc.: Exclusive August PPM For Miami-Ft.Lauderdale-Hollywood, Seattle-Tacoma, Detroit, Phoenix, Minneapolis-St.Paul
September 3, 2020 at 10:02 AM (PT)
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Remember when our biggest worry in AUGUST was that we were enduring the “dog days” of Summer. Such innocent times. Now it’s hurricanes, wildfires, social unrest, a pandemic, dogs and cats living together … yet, somehow radio soldiers on. This survey covered 7/16 through 8/12 and, besides the above, was notable for the return of real, live professional sports competitions. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the numbers nerds from XTRENDS – plow through it all to distill the essential data. That is our collective super power.
MIAMI-FT.LAUDERDALE-HOLLYWOOD: An Easy Move
For the first time since MARCH, COX MEDIA GROUP AC WFEZ (EASY 93.1) was #1 6+. The station also posted its largest number since JANUARY (7.0-7.5). This ended the three-book winning streak for COX MEDIA GROUP Urban AC WHQT (HOT 105FM), which slipped to #2 (7.9-7.4). SBS Spanish Contemporary WCMQ (Z92.3) had its best outing in over a year (5.6-6.3) as it stood alone at #3. UNIVISION Spanish Contemporary WAMR (AMOR 107.5) stepped down to #4 with its lowest mark in over a year (5.6-5.2). ENTERCOM AC WLYF (101.5 LITE FM) repeated at #5 (5.1-5.0). The station also moved back to #1 in cume (747,300-716,700) – a decrease of 4.1%. The market was off by 1.4%. ACTUALIDAD MEDIA Spanish News WURN-A has been on a roll. The station landed at #7 this time (3.2-4.1), up from #12.WHQT found itself in first place 25-54 for the third straight survey. The station was off a bit and this allowed WCMQ to forge a tie as it was up a bit. Close behind that dynamic duo was WFEZ, which remained in third place as it regained all of last month’s share loss. WLYF stepped up to #4 with a small increase. Last month, iHEARTMEDIA Spanish Contemporary WZTU (TU 94.9 FM) and ENTERCOM Classic Hits WMXJ (102.7 THE BEACH) were tied at #8. WZTU moved up to #5 with its third up book in a row while a flat WMXJ advanced to #6. WAMR fell to #7 with its smallest share in over a year.
Though COX MEDIA GROUP Urban WEDR (99JAMZ) had its lowest 18-34 share since FEBRUARY, the station captured the demo for the ninth book in a row. However, the object in its rearview mirror was much closer as WFEZ moved up to #2 with its best outing since the pipers were piping. A flat WCMQ repeated at #3 while ENTERCOM Top 40/R WPOW (POWER 96) moved up to #4 with a slight increase. iHEARTMEDIA Urban WMIB (103.5 THE BEAT) dropped to #5 with its lowest score in over a year. WHQT stepped down to #6 with its third straight down book and was tied with iHEARTMEDIA Top 40/M WHYI (Y100).
WFEZ posted its best 18-49 share since JANUARY, which pushed the station to #1. WHQT was off slightly and stepped back to an extremely close #2. WCMQ was up two slots to #3 as it ended a two-book slide. WLYF advanced to #4 as it regained all of last month’s loss. WEDR stepped down to #5 with its lowest total in over a year while WZTU stepped up to #6 with its best performance since OCTOBER. WMIB fell six slots to a tie at #9.
SEATTLE-TACOMA: Pick Six
This was the sixth straight 6+ win for BONNEVILLE Talk KIRO-F (7.1-7.1). This was also the fifth book in a row that iHEARTMEDIA Classic Rock KZOK was #2 (6.3-6.9). It also featured the narrowest gap between the two stations during that span. ENTERCOM Active Rock KISW was up two places to #3 with its best outing in over a year (5.2-5.7). iHEARTMEDIA Classic Hits KJR-F (95.7 THE JET) glided down to #4 (5.5-5.5). The station was also on top of the cume leaderboard for the second book in a row (608,300-635,000) – an increase of 4.4%. The market grew by 1.7%. UNIVERSITY OF WASHINGTON News/Talk KUOW stepped down to #5 (5.4-5.3) while HUBBARD Top 40/M KQMV (MOVIN 92.5) was close behind at #6 (4.9-5.1).As with the previous demo, KISW had its best 25-54 outing in over a year. However, this time that success propelled the station to #1 for the first time since MARCH. KQMV was off slightly as it dipped to #2 while KUOW repeated at #3 with a modest loss. KJR-F ascended to #4 with its best share in over a year. ENTERCOM Alternative KNDD (107.7 THE END) stepped down to #5 with its least productive outing since MARCH. KZOK was not far behind as it moved up to #6 with its best book since OCTOBER. ENTERCOM Country KKWF (100.7 THE WOLF) slid to #7 as it returned most of last month’s huge increase.
There was a hard edge to the top of the 18-34 chart. KISW ruled the day with authority with its third straight win and highest share in over a year. KZOK was up to #2 with a huge increase but still trailed the leader by about two shares. KNDD stepped down to #3 despite a slight increase. KQMV ended a two-book slide but still moved back to #4. CLASSICAL RADIO INC. Classical KING-F remained at #5 with a slight increase and was paired with KJR-F, which advanced from a tie at #9 with a large increase.
KISW was the far-and-away 18-49 leader for the third straight survey. KZOK moved up two places to #2 with its best book in over a year while KQMV moved down to #3 with its lowest mark in over a year. KNDD also stepped down – to #4 – where it was met by KJR-F, which rose from #6. KUOW dropped down to #6 with a modest loss and was sharing the moment with HUBBARD AC KRWM (WARM 106.9).
DETROIT: Triple Play
BEASLEY Classic Rock WCSX was the dominant 6+ player for the third book in a row (7.3-7.1). iHEARTMEDIA Urban AC WMXD (MIX 92.3) ended a three-book slide as it moved up three places to #2 (5.3-5.7). It was a cluster party at #3. ENTERCOM News WWJ-A remained in place (5.5-5.3) but was forced to share with two other stations. ENTERCOM Sports WXYT-F (97.1 THE TICKET) leapt from #12 with its best outing since NOVEMBER (4.1-5.3). ENTERCOM Classic Hits WOMC rose from #6 with its third up book in a row (5.1-5.3). Meanwhile, ENTERCOM Country WYCD dropped to #6 with its first down book since FEBRUARY (6.0-4.9). iHEARTMEDIA Top 40/M WKQI (CHANNEL 955) fell to #7 (5.4-4.8). Though ranked at #10 (4.7-4.5), the cume leader was still iHEARTMEDIA AC WNIC (831,100-827,700) – a decline of 0.4%. The market was up a modest 0.4%.There was a whole lotta shaking going on in the 25-54 ranks. BEASLEY Active Rock WRIF was back at #1 after a short hiatus with its highest share since DECEMBER. WCSX stepped down to #2 as it returned all of last month’s huge increase. WOMC advanced five squares to #3 and WXYT-F rose from #9 to #4 as both stations posted their largest scores in over a year. CUMULUS Country WDRQ (NEW COUNTRY 93.1) accomplished the same feat as it leapt from a tie at #11 to #5. A flat iHEARTMEDIA Classic Rock WLLZ repeated at #6 while CUMULUS Hot AC WDVD turned it up from a tie at #11 to #7 with its highest mark since MARCH. Three stations were excused from the top five. WKQI and iHEARTMEDIA Urban WJLB dropped from #3 and #4, respectively, into a tie at #8. WYCD fell six slots to #11 as it ended a very strong five-book surge.
The 18-34 race grew a bit tighter. WKQI was #1 for the fourth book in a row but with a noticeable share loss. WJLB remained #2 with a small gain. That reduced the gap between them to under a half share. WDVD took a step up to #3 with its fourth straight up book. It was partnered with WDRQ, which advanced from #6 with a massive increase. WYCD dropped to #5 as it lost a chunk of share. WRIF slipped to #6 with a modest loss and was tied with WCSX.
Last month WRIF and WCSX were tied at #2 18-49. Both stations were down this time but WRIF ascended the throne while WCSX remained in place. WDVD was up three slots to #3 with its best showing in over a year. Last month’s leader – WKQI – slid to #4 and was tied with WJLB. WOMC was up to #6 with its best book in over a year. WYCD dropped to #7 and was tied with WXYT-F.PHOENIX: Duel In The Desert
That iHEARTMEDIA AC KESZ (99.9 KEZ) was #1 6+ again was the least surprising result of the survey. However, the station posted its lowest share in over a year (7.1-6.2) while HUBBARD Classic Rock KSLX had a small increase. The net of it all was that the two stations were tied for first. KESZ continued to lead in cume (813,500-826,600) – an increase of 1.6%. The market was down by 0.4%. iHEARTMEDIA Adult Hits KYOT (95.5 THE MOUNTAIN) remained at #3 (5.7-5.5) while ENTERCOM Classic Hits KOOL repeated at #4 (5.4-5.3). BONNEVILLE Talk KTAR made a return engagement at #5 (4.7-4.8) but was forced to perform a duet with iHEARTMEDIA Country KNIX, which stepped up from a tie at #6 as it ended a two-book slide (4.4-4.8).The top of the 25-54 leaderboard remained rocky as HUBBARD Active Rock KUPD repeated at #1 while KSLX remained #2. Both stations were off slightly and hearing footsteps as KNIX was up to a very close #3 as it ended a three-book slide. KYOT stepped down to #4 with a slight loss while ENTRAVISION Regional Mexican KLNZ (LA TRICOLOR 103.5) dipped to #5 with its lowest mark since FEBRUARY. iHEARTMEDIA Hot AC KMXP (MIX 96.9) made the leap o’ the month as it rose from a tie at #13 to #6 with a huge increase. As recently as MAY the station was tied at #22. iHEARTMEDIA Top 40/M KZZP (104.7 KISS FM) fell to #9 with a rather large loss.
The pandemic has not been kind to KMXP. Just three books ago, the station had sunk to #18 18-49. However, it has been on the rebound ever since and landed at #1 this book with a double-digit share. KLNZ remained at #2 with a small loss and was almost four shares off the lead. KZZP went from first to third while ENTERCOM Top 40/M KALV (LIVE 101.5) moved up three places to #4 as it ended a three-book slide. KUPD and RIVIERA Top 40/R KKFR (POWER 98.3) had been tied at #7. Both stations had the exact same small increase as they strode arm in arm up to #5. HUBBARD Alternative KDKB and KNIX had been an item at #4. Both stations were down this month and landed at #7 and #8, respectively.
The 18-49 demo was embroiled in chaos. KMXP was the new demo leader as it rocketed up from a tie at #9. It just edged out KUPD, which repeated at #2 with a small loss. Two stations running in opposite directions met headlong at #3. KLNZ ended its five-book winning streak with its lowest score since JANUARY. ENTRAVISION Spanish Adult Hits KVVA (JOSE 97.5/107.1) made the bold move, rising from #17 with easily its largest share in over a year. KESZ remained at #5 with a slight gain but was forced to share with two other stations. KSLX was up from #8 as it ended a two-book slide while UNIVISION Regional Mexican KHOT (QUE BUENA 105.9) advanced from a tie at #11 with its best outing in over a year. KYOT dropped to a tie at #8 with a slight loss while KZZP fell eight places to a tie at #11 with its lowest total in over a year.
MINNEAPOLIS-ST.PAUL: Four!
Hubbard Hot AC KSTP (KS95) swept to its fourth straight 6+ victory (8.1-8.0). It had a healthy lead over MPR N/T KNOW, which was up to #2 (7.0-7.2). iHEARTMEDIA Classic Hits KQQL (KOOL 108) slipped to #3 as it ended a three-book surge (7.5-6.3). The station continued as the cume leader (788,200-730,500) – a loss of 7.3%. The market was up by 0.4%. CUMULUS Active Rock KXXR (93X) stepped up to #4 (6.3-6.2) while UNIVERSITY OF NORTHWESTERN-ST.PAUL Christian Contemporary KTIS was up to #5 (6.2-6.0). CUMULUS Classic Rock KQRS slipped to #6 with its lowest share since NOVEMBER (6.4-5.8).For the fifth straight survey, KXXR was #1 25-54. However, its lead did experience some shrinkage. 93X was down a bit while iHEARTMEDIA Top 40/M KDWB was up to #2 with its best book in over a year. The stations were separated by under a half share. KQQL slipped to #3 with its first down book since JANUARY. KTIS stepped up to #4 with its third straight up book while KSTP stepped down to #5 with a slight loss. It was just ahead of a flat iHEARTMEDIA Sports KFXN (K-FAN) at #6. ENTERCOM Adult Hits KZJK (104.1 JACK FM) dropped to #7 with its lowest number since DECEMBER. It was tied with KNOW.
Not only did KXXR win the 18-34 competition for the fifth book in a row, the station remained in double-digits for the fifth straight survey. KSTP remained at #2 but with its best book since MARCH while KDWB was up to #3 with its highest share since JANUARY. iHEARTMEDIA Hot AC KTCZ (CITIES 97.1) had a slight loss but moved up to #4. iHEARTMEDIA Country KEEY (K102) was flat but stepped up to #5. KZJK dropped to #8 as it ended a very strong two-book surge.
Though KXXR could not duplicate last month’s double-digit 18-49 share, the station did easily capture the demo for the seventh book in a row. KSTP was up to #2 with its best outing since MARCH while KDWB leapt three places to #3 with its highest score since NOVEMBER. KQQL slid to #4 as it ended a six-book surge. KFXN repeated at #5 as it regained all of last month’s large share loss. KZJK slipped to #7 with its smallest share since hosiery was hung on the mantle.
Thank you for your indulgence. The Ratings Experts from RESEARCH DIRECTOR, INC. will be back – threat or promise? – in about 28 days to do this all over again. In the meantime, stay safe and read on.
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