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Wondery Previews New Shows In Upfront Presentation
September 9, 2020 at 12:11 PM (PT)
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WONDERY's HERNAN LOPEZ hosted the podcast network's virtual IAB PODCAST UPFRONT presentation WEDNESDAY afternoon (9/9), previewing upcoming shows like season two of true crime hit "DR. DEATH" reporting on a different case; "DO NO HARM," a co-production with NBC NEWS; and a series on TEDDY RILEY and New Jack Swing, "JACKED: THE STORY OF NEW JACK SWING," hosted by TARAJI P. HENSON and co-produced by UNIVERSAL MUSIC GROUP.
Chief Sales Officer LAURIE PRACHER continued the pitch to advertisers, touting "some of the highest (client) renewal rates in the industry" and offering statistics from a pixel-based attribution study showing WONDERY podcasts outperforming others. And actor JUSTIN LONG, host of WONDERY's "LIFE IS SHORT," demonstrated the power of a live read with a brief example promoting BUD LIGHT.