Jacobs Media Asks, 'What Is The R.O.I. Of Radio Talent?'

Fred Jacobs

JACOBS MEDIA Pres. FRED JACOBS posts to the company blog, "One of the interesting things about a blog that isn't 'geo-fenced' – that reaches people interested in radio around the world – is hearing from different countries and alternative approaches to what American radio is doing. While most JacoBLOG readers are here in the U.S., I've noticed a growing number hail from cities and regions around the globe.

"I swear – this post was essentially written several days ago. But as the world is spinning these days – seemingly out of control at times – what seemed like a pretty good blog topic – the power of personalities and live reads – has become muddled by the recent radio news headlines.

"I should have known something was up when our post yesterday about the ORLANDO MAGIC cutting its radio team resonated with so many in the business, and not just people who make their living behind the mic."

Read the full post here.

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