Art19 Expands VAST Support

Expanded VAST Support

ART19 has announced expanded support for VAST (Video Ad Serving Template) for international podcast advertising sales and enhanced attribution tracking through several third-party vendors.

“Podcast publishers want to maximize the value of every single download,” said CRO LEX FRIEDMAN. “ART19’s support for VAST means that even international downloads can contribute meaningfully to a show’s earnings.”

The company has also expanded its third-party tracking features for compatibility with several third-party measurement providers, including CHARTABLE, CLARITAS, GOOGLE AD MANAGER, KANTAR, LUCID, NIELSEN DAR, PODSIGHTS, PODTRAC, and SIZEMEK, with more to be added.

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