Jacobs Media Asks, 'What Is Your Radio Station’s North Star?'

Munchies?

In the latest blog post, JACOBS MEDIA Pres. FRED JACOBS writes, "Way back in those college days, food quantity often trumped food quality. Actually, the price of the food was usually the key issue. That's where DENNY'S came in handy. Their Grand Slam Breakfast was made for college students (especially with the munchies). For $1.99, it was the best deal in ANN ARBOR.

"All these years later, DENNY's is still around. Born in 1953 and originally known as DENNY'S DONUTS, the chain now has north of 1,700 locations in the U.S., and in several countries around the globe. 

"Chances are, you're familiar with the brand. And it's likely you've dined there before. Many DENNY'S restaurants are well-located near freeways and well-traveled areas, while most are open 24 hours a day and on holidays. And you can order anything off the menu at any time. So, quick – what's DENNY'S position – its slogan?"

Red the full post here.

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