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CMT Unveils 'Next Women Of Country Class Of 2021'
January 25, 2021 at 1:20 AM (PT)
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CMT revealed its "NEXT WOMEN OF COUNTRY" class of 2021 via social media and during a three-hour special on “CMT Hot 20 Countdown" on SATURDAY (1/23). The "NEXT WOMEN" program recognizes and supports Country music’s most promising female artists, as determined by CMT executives. The 10 new female artists the network will be giving special support to this year are: TENILLE ARTS, PRISCILLA BLOCK, ASHLAND CRAFT, the trio CHAPEL HART, HANNAH DASHER, HARPER GRAE, MACKENZIE PORTER, REYNA ROBERTS, BRITTNEY SPENCER and SACHA VISAGIE. As per CMT's tradition, the 2021 group is a mix of signed and unsigned acts.
Over the next year, the new class will receive cross-brand support for their music and videos across CMT and CMT MUSIC channels, CMT RADIO, "CMT Hot 20 Countdown,” CMT.com and @CMT social channels, in addition to cross-promotional opportunities within CMT parent company VIACOMCBS’ MTV ENTERTAINMENT GROUP. New this year, the women will also be featured in music video rotation in the newly permanent “CMT Equal Play” channel on PLUTO TV, which offers Country music 24/7 with an equal male/female playlist. In addition, CMT will offer its new class access to independent media training, photography consultations and artist advocacy opportunities designed to assist them in supporting charitable causes and social issues. These resources will be provided by NASHVILLE-based communications firm THE CHANGE AGENT·CY.
TOMORROW (1/26), CAYLEE HAMMACK, RISSI PALMER and LAUREN ALAINA will host a one-hour digital special, “CMT Presents: Next Women of Country Class of 2021,” on CMT’S FACEBOOK and YOUTUBE channels featuring full performances from each of the new inductees, and an appearance from CMT Equal Play ambassador JENNIFER NETTLES.
“We’re thrilled to welcome the newest class of CMT’s NEXT WOMEN OF COUNTRY,” said SVP, Music & Talent LESLIE FRAM. “These artists represent the best of fresh new talent and the diversity of styles that Country music has to offer. We look forward to providing this group more exposure than ever before, particularly within the VIACOMCBS family on PLUTO TV, as well as providing them with essential resources to help them build their musical careers.”
The "NEXT WOMEN OF COUNTRY" program was launched in 2013 as a way to shine a spotlight on the format's next generation (NET NEWS 1/16/13). Past participants have included: ALAINA, INGRID ANDRESS, KELSEA BALLERINI, GABBY BARRETT, LINDSAY ELL, MICKEY GUYTON, HAMMACK, MAREN MORRIS, KACEY MUSGRAVES, RAELYNN, RUNAWAY JUNE, TENILLE TOWNES, WALKER COUNTY, HAILEY WHITTERS, LAINEY WILSON and many more.
Read more about this year's artists here.