Westwood One Study Shows Impact Of AM/FM Ads For Streaming Video Service

Radio Impact

WESTWOOD ONE commissioned a NIELSEN study to measure the impact of an AM/FM radio campaign on the syndicator's NFL coverage for a streaming video service and found substantial results in several key metrics.

In the study, the campaign was shown to generate an 18% growth in brand recommendation and a +26% increase in average brand attribute, with a big boost in purchase intent (45% of listeners saying they would probably or definitely subscribe within the next month, as opposed to 12% of unexposed respondents). The study also showed heavy AM/FM listeners to subscribe to more video streaming services than heavy TV viewers.

Find out more at WESTWOOD ONE's corporate blog by clicking here.

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