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Country Stations Raise Millions For St. Jude Children's Research Hospital
by Phyllis Stark
December 13, 2021 at 1:20 AM (PT)
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Dozens of iHEARTMEDIA Country stations -- and many more from other broadcast groups -- held their annual radiothons for ST. JUDE CHILDREN'S RESEARCH HOSPITAL at the end of last week, collectively raising millions of dollars for the hospital.
Among them were iHEART's WMZQ/WASHINGTON, DC and WPOC/BALTIMORE, whose joint "Country Cares For St. JUDE Kids" radiothon on DECEMBER 9th and 10th brought in more than $933,018. Similarly, iHEART's WBWL (101.7 THE BULL)/BOSTON and WRNX (KIX 100.9)/SPRINGFIELD, MA's joint radiothon on the same dates raised $527,555 in pledges.
Among the other iHEART stations hosting fundraising events:
*WUBL (94.9 THE BULL)/ATLANTA, WTQR (Q104.1)/GREENSBORO and WKKT (96.9 THE KAT)/CHARLOTTE collectively raised $698,434, of which $327,926 came from WUBL listeners, setting a station record
*KAJA (KJ97)/SAN ANTONIO raised $503,581
*KCCY (Y96.9) COLORADO SPRINGS raised $285,000 through a series of events including a radiothon, and a DECEMBER 2nd concert featuring BROTHERS OSBORNE, CALLISTA CLARK, MORGAN WADE, FRANK RAY and CAROLINE JONES
*WWYZ (COUNTRY92-5)/HARTFORD brought in $281,411
*KSSN/LITTLE ROCK raised $138,217
*KKIX (KIX 104)/FAYETTEVILLE, AR raised $117,876
*WPAP/PANAMA CITY, FL raised more than $65,000
*WAVW (WAVE 92.7) FORT PIERCE, FL raised $39,000
Plenty of non-iHEART stations were working hard on ST. JUDE's behalf with radiothons last week as well. Among them:
*BONNEVILLE KYGO/DENVER, which collected $334,568
*CUMULUS MEDIA WGKX (KIX 106)/MEMPHIS, whose radiothon totaled $312,923
*BEASLEY WXTU/PHILADELPHIA, which brought in $261,339
*MAX MEDIA WGH-F (97.3 THE EAGLE)/NORFOLK, which earned $210,752
*And CUMULUS MEDIA KUBL (K-BULL 93.3)/SALT LAKE CITY, which raised $162,236, with a 65% jump from last year among listeners pledging $19 a month to become a "Partner In Hope."
Among the upcoming ST. JUDE radiothons are CUMULUS KRST/ALBUQUERQUE's third annual event, set for DECEMBER 16th and 17th.