Steve Smith & Tim Richards Launch Smith Richards Collective

New Full-Service Consultancy

Veteran radio Execs STEVE SMITH and TIM RICHARDS. as well as digital marketing strategist HEIDI MCIVOR-ALLEN. have joined forces to launch a new radio consulting group, the SMITH RICHARDS COLLECTIVE (SRC). The new firm brings radio operations, programming and digital marketing experience to radio stations and groups, with a fresh approach and innovative strategies to help stations grow their audience and revenues, while saving money.  

In addition to podcast and radio talent coaching services, SMITH RICHARDS COLLECTIVE will offer full-service consulting for radio stations and groups. Services include brand growth and strategy, music strategy and scheduling, production, imaging and talent services – including locating quality tracked talent and station voice talent, audience targeting and contesting, and reviewing and improving ratings through a dedicated team focused on ratings analysis and tactics to market to the listeners that matter most.  

The SMITH RICHARDS COLLECTIVE will also include an embedded, full-service digital marketing agency, MCIVOR MARKETING, which offers stations and groups a full spectrum of digital resources and support, including email marketing, podcast development and support, social and digital advertising, website development, and creative support, as well as training for sales and programming, led by partner MCIVOR-ALLEN. 

RICHARDS’ radio career spans over 30 years, with stops in TUCSON, BOSTON, DETROIT, CHICAGO and PHOENIX. He has worked with many of the industry’s best talent and brands, including MOJO IN THE MORNING, JOHNJAY AND RICH and THE MORNING MESS.  

SMITH has more than 34 years of major market radio experience. During his 11-year run as VP/Programming at COX MEDIA GROUP, the company enjoyed close to 70% of its full signal stations in the top 5 among 25-54 adults in all formats. Prior to COX, SMITH was SVP/Programming for CLEAR CHANNEL/iHEART MEDIA, SVP of Programming at AM/FM, and VP/Programming at EMMIS BROADCASTING. 

SMITH said, "At the most comprehensive level, SRC has the ability to assist in programming an entire cluster or group of stations in all formats. We’re approaching the industry in a way that fits today’s needs."  

RICHARDS added, “This is a full-service venture offering a wide spectrum of services that can be tailored to each client's unique needs with the goal of improving the product while achieving immediate savings.”  

Click here for more info. 

                                              (L-R) Richards, McIvor-Allen & Smith)

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