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Audio Brands Unite To Launch SoundStack Audio Delivery
by Charese Frugé
April 22, 2022 at 1:20 AM (PT)
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MEDIA CREEK, EMPIRESTREAMING, LIVE365, ABOVECAST and AUDIO CATAPULT have partnered to launch SOUNDSTACK, a new audio-as-a-service (AaaS) company, to deliver and simplify audio creation, monetization and distribution at scale to better serve creators, publishers and advertisers. In addition, SOUNDSTACK has introduced its flagship product, SOUNDSTACK ENGINE, a solution that seamlessly integrates and automates streaming, podcasting, and monetization for audio in one platform.
SOUNDSTACK ENGINE automates and supports streaming, podcasting, and monetization which enables platforms and publishers with the ability to create live streams, podcast delivery, and more, within minutes across a global network. In addition, SOUNDSTACK ENGINE enables reporting, analytics, measurement and a speed to market that leads to measurable ROI.
SOUNDSTACK's CEO and Founder, JON STEPHENSON said, "We're obsessed with making digital audio intuitive for our customers and have decades of experience to connect the dots that others may not see. As a perfectly independent platform-agnostic technology company, we have the responsibility to innovate and accelerate audio for all of our partners, regardless of size, and to support the audio industry as a whole. SOUNDSTACK was built in response to fragmented proprietary solutions created over the last few years by major audio companies. It's time to give audio publishers and platforms a service that can work across boundaries, letting publishers truly optimize their technical and operational setup and maximize their ad revenue."
Executive Editor, TALK & PODCASTS, OREGON PUBLIC BROADCASTING SAGE VAN WING added, "Our partnership with SOUNDSTACK has been incredibly valuable in helping us with automatic ad insertion for our podcasts. The platform has increased revenue opportunities for us and provides a better and seamless listening experience to our digital audience across the Northwest."