NPR, LAist Studios Launch 'Oye' Program For Latinx Audio Creators

6-Week Program

NPR and LAist STUDIOS have partnered to launch OYE: THE LAB FOR LATINX CREATORS, a "talent accelerator" program consisting of a six-week virtual workshop that will help finalists develop and pitch new audio programming.

NPR Sr. Dir./Programming YOLANDA SANGWENI said, "OYE and our partnership with LAist STUDIOS will allow us to elevate Latinx voices by providing resources and offering training to early-career creators. We're thrilled to have this new programming join ALT LATINO and RADIO AMBULANTE and increase our offering for Latinx audiences."

"Good ideas need space and tools so they can get produced -- that is exactly what OYE is for. OYE will be the place to go from blueprint to launch, with the full support of the best professionals in audio storytelling," said LAist STUDIOS Exec. Producer ANTONIA CEREJIDO. "LAist STUDIOS pledged that 100% of our shows will be either hosted/produced and/or staffed by creators of underrepresented communities. We have a track record of successful shows with Latinx creators like CALIFORNIA LOVE, WILD, YEAH NO I'M NOT OK, NORCO 80 and the upcoming LOST REVOLUTIONARY and HUMAN/NATURE."

NPR Sr. Manager of Content Development LAUREN GONZALEZ said, "Through OYE, we aim to uplift Latinx creatives who can reflect their lived experience and their communities in a way that feels authentic to them."

LAist STUDIOS parent SOUTHERN CALIFORNIA PUBLIC RADIO CEO/Pres. HERB SCANNELL added, "The Latinx community is the heart and soul of SOUTHERN CALIFORNIA, and the backbone of LAist STUDIOS content creation and audience engagement strategy. As a Latino I'm proud to lead an organization that's so committed to telling the stories of us and support Latinx creators at every stage of their career."

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