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Concord Music Publishing Inks Davido & Enters Joint Partnership With Immensum Music
by Sam Weaver
May 10, 2022 at 9:20 AM (PT)
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CONCORD MUSIC PUBLISHING has signed American-born Nigerian Afrobeats songwriter/producer DAVIDO through a creative partnership with KOCH OKOYE and SAHEED OKUNNU’s IMMENSUM MUSIC. The deal expands the company's roster into artists and songwriters from WEST AFRICA and abroad.
DAVIDO has over two billion streams worldwide and is the first solo African artist to sell out a major concert venue in Europe. Most recently, he was chosen by FIFA to lead their 2022 WORLD CUP Soundtrack collaboration “Hayya Hayya (Better Together).”
CONCORD SVP/A&R JEREMY YOHAI said, “We’re very excited to be partnering with KOCH, SAHEED and their team, and to be working with a global star such as DAVIDO. Some of the most exciting songs released over the past few years are coming from West African artists and CONCORD is excited to be expanding our roster into this market and beyond.”
IMMENSUM MUSIC Founder KOCH OKOYE added, “Our ethos at IMMENSUM has always been about breaking barriers and taking our talents to the global stage. My team and I are excited about this partnership as we look forward to building on what we’ve achieved thus far and further cementing our place at the forefront in elevating some of the most groundbreaking and innovative sounds in world music. Many thanks to KIM FRANKIEWICZ, EVP A&R WORLDWIDE, JEREMY YOHAI, SVP A&R and the entire CONCORD team for believing in our mission, as we look forward to unearthing more writers, producers and artists from around the globe.”