Shazam Shares 2023 Predictions, Names 10 Artists To Watch

Shazam's Predictions 2023

SHAZAM unveiled its annual PREDICTIONS 2023 playlist, a 50-track selection of artists that are poised to have a breakthrough year. SHAZAM is spotlighting five artists from the list who have the potential to break out globally in 2023 and, for the first time, five artists who are gaining popularity regionally. 

Based on SHAZAM’s predictive data and algorithms, and coupled with the expertise of APPLE MUSIC’s global editorial team, this selection of artists show early indicators of future growth — early and consistent momentum in SHAZAM activity, as well as discovery trends in more than one country.

Looking back at last year’s predictions, artists like the AYRA STARR, who was one of SHAZAM’s five featured predictions last JANUARY, made SHAZAM’s Global Top 10 in OCTOBER and is now being heralded as an artist to watch in 2023 by other platforms. Looking at streams, several listed artists saw their plays more than double on APPLE MUSIC worldwide from DECEMBER 1st, 2021 through NOVEMBER 30th, 2022, compared to the previous 12 months, including IVAN CORNEJO (+329%), DANNYLUX (+189%), MINA OKABE (+217%), LA ZARRA (+308%) and LOJAY (+696%)

Overall, around half the artists featured in the SHAZAM PREDICTIONS 2022 playlist made SHAZAM’s Top 200 National charts and APPLE MUSIC’s Daily Top 100 charts. These artists were featured on 44 SHAZAM charts and 148 APPLE MUSIC charts. Three artists made SHAZAM’s national Top 10 and 13 made APPLE MUSIC’s. And two artists made national No. 1 on SHAZAM, and seven did the same in APPLE MUSIC, showing a plethora of amazing accomplishments by these artists over the course of 2022.

This year’s selection represents another a global and diverse group of talented artists, hailing from all corners of the globe including JAPAN, COLOMBIA, SPAIN, FRANCE and NIGERIA. 

Listen to the SHAZAM PREDICTIONS 2023 playlist exclusively on APPLE MUSIC worldwide at apple.co/shazampredictions23.

Ten artists to watch out for in 2023, according to SHAZAM PREDICTIONS.

 Five artists with global breakthrough potential

ICE SPICE 

•    Origin: USA

•    Genre: Pop, Rap/Hip Hop

•    First SHAZAM: HOLLYWOOD, USA (3/6/21)

•    Since it dropped in AUGUST, ICE SPICE’s breakout hit “Munch (Feeling You)” has been a mainstay on SHAZAM’s Hip-Hop/Rap chart, peaking at No. 11.

 ROSA LINN

•    Origin: ARMENIA 

•    Genre: Indie Pop, Folk Pop, Pop

•    First SHAZAM: PAYYANNUR, INDIA (9/10/21) 

•    With “SNAP,” the ARMENIAN EUROVISION entrant delivered one of the 100 most SHAZAM'ed songs of 2022, a folk-informed ENGLISH-language breakup tune that first found an audience on TIKTOK, which led to SHAZAMs peaking in OCTOBER, with eight SHAZAM No.1’s across EUROPE and ASIA.

CHARLIEONNAFRIDAY

•    Origin: USA

•    Genre: Hip Hop/Rap

•    First SHAZAM: KIRKLAND, USA (8/26.20) 

•    “Enough,” an inspiring pop-rap hybrid, made a mark on SHAZAM charts in 40 countries.

YOUNG MIKO 

•    Origin: PUERTO RICO

•    Genre: Latin Urban

•    First SHAZAM: SAN JUAN, PUERTO RICO (7/16/21)

•    “Riri” has been her most-SHAZAM'ed song to date, resulting in her all-time SHAZAMs peaking in SEPTEMBER.

BENSON BOONE

•    Origin: USA

•    Genre: Pop

•    First SHAZAM: SAN JOSE, USA (10/15/21)

•   Made his debut on the SHAZAM global chart over the past year with two songs entering the top 200, each getting more than one million SHAZAMs: “GHOST TOWN” and “In The Stars.”

Five artists gaining popularity regionally 

CARTEREFE 

•    Origin: NIGERIA

•    Genre: Worldwide, Afro-Beat

•    First SHAZAM: ENUGU, NIGERIA (10/29/22)

•    His first single charted on 13 different national SHAZAM charts, including No. 1’s in NIGERIA, CAMEROON and GHANA. 

ADE 

•    Origin: FRANCE 

•    Genre: French Pop

•    First SHAZAM: PORT LOUIS, MAURITIUS (11/20/20) 

•    “Tout savoir” was ADE’s first song to surpass half a million SHAZAMs. It has been on the SHAZAM chart in FRANCE every day since the week of release; over 200 consecutive days.

MUNIC HB 

•    Origin: SPAIN

•    Genre: Hip Hop/Rap, Trap

•    First SHAZAM: MADRID, SPAIN (12/1/20)

•    "Pico y Pala" charted on SHAZAM in nine countries across SPAIN and LATIN AMERICA this past year.

NATORI

•    Origin: JAPAN

•    Genre: J-Pop

•    First SHAZAM: TOKYO, JAPAN (9/7/22)

•    “Overdose” was the most-SHAZAM"ed debut single within J-Pop over the last year.

KEITYN

•    Origin: COLOMBIA

•    Genre: Latin, Latin Urban

•    First SHAZAM: BOGOTA, COLOMBIA (10/28/21)

•    KEITYN’s most SHAZEM'ed song, "El Egoísmo," with MIKE BAHIA and DEKKO, spent two weeks on SHAZAM's PERU Discovery Top 10 and a month on the full national top 200 chart.

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