The Syndicate Marks 25th Anniversary By Naming Graham Rothenberg Partner/President/GM

Graham Rothenberg (Photo: Mindy Tucker/The Syndicate)

THE SYNDICATE has named GRAHAM ROTHENBERG a partner and elevated his title to President/General Manager. Rothenberg previously served as company GM since 2018 and has been with THE SYNDICATE for 18 years, since graduating from ITHACA COLLEGE in 2004. He joins fellow partners JON LANDMAN, TRACEY ZUCATTI and CHRIS ELLES in leading the entertainment agency, which is celebrating its 25th anniversary this year. 

Managing Partner/CEO LANDMAN commented, “I’ve known GRAHAM for over 20 years and have watched him grow from College Radio Music Director (WICB) to College Radio Promoter at THE SYNDICATE to becoming our General Manager and now being elevated as our President and a partner of the company. His leadership and creativity have been instrumental in advancing our organization to new levels while staying true to the grassroots connection to music and artists on which we founded the company. As we enter our 25th year of THE SYNDICATE, we can’t wait for what’s on the horizon.” 

Over nearly two decades, ROTHENBERG has been integral in marketing campaigns and partnerships across music, television, comedy, and brands from inception to execution including TACO BELL's FEED THE BEAT program and experiential activations from the INTERPOL BIG SHOT CITY exhibit and PANIC! AT THE DISCO crop circle tour announcement to premiere events for HBO's "Succession" and a CLIO AWARD-winning campaign for HBO MAX’s "Hacks."

Added ROTHENBERG, “It’s an immense honor to be named partner at THE SYNDICATE, a company I’ve been privileged to grow with over the past 18 years. Starting as a college radio promoter back in 2004, I’ve been able to watch THE SYNDICATE evolve into the unique agency it’s become today. I’m extremely excited to work even more closely with JON, TRACEY and CHRIS while continuing to lead our incredible staff in moving culture forward and helping our clients achieve their most creative goals.” 

Founded in 1998 as an independent college radio promotion company, THE SYNDICATE has grown into a full-service agency, providing full-scale integrated marketing programs from formation through execution. Services include strategic communications, experiential events and radio promotion, as well as digital, social, grassroots and out-of-home marketing for a diverse roster of clients including brands, non-profit organizations, emerging technologies, television networks, film, record labels, comedians, and GRAMMY-winning artists. The WEEHAWKEN, NJ-based company also has offices in LOS ANGELES.

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