KXRK (X96)/Salt Lake City Raises $236,277 From The Road Home Holiday Mediathon

Holiday Fundraiser

BROADWAY MEDIA Alternative KXRK (X96)/SALT LAKE CITY listeners raised $236,277 during THE ROAD HOME HOLIDAY MEDIATHON fundraiser that took place DECEMBER 19th and 20th at THE ROAD HOME MIDVALE FAMILY RESOURCE CENTER. The yearly fundraiser involved several local radio and television stations and raised $2 Million total.

X96 personalities hosted live broadcasts at the event, soliciting donations from their listeners from 6a to 6p both days. Monetary donations were ascribed to individual stations to see which station could collect the most money. The bulk of X96’s participation at the fundraiser was anchored by longtime morning show RADIO FROM HELL with KERRY JACKSON, GINA BARBERI, and BILL ALLRED. 

"Our listeners, or 'Friends of the Program' as we like to call them, are the absolute best," said BARBERI. "They come through every year with donations for THE ROAD HOME. The most touching stories we hear often come from people who have used the services of THE ROAD HOME at one point in their lives, and now are doing so much better that they are volunteering or donating money to help someone else. It is truly inspiring."

X96 PD/afternoon personality TODD NUKE ‘EM said, "It is beyond heartwarming to know that our listeners are so generous and eager to rally around our commitment to making the community a better place. X96 outperformed some of the market’s top radio stations. Our audience is dedicated and loyal."

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