Tracklib Adds Two Music Industry Vets

Taps Two

TRACKLIB, which boasts one of the largest catalog of pre-cleared music for sampling, has recruited new talent to be part of their expanding team. ANDREAS LIFFGARDEN has joined the Board as advisor, while MICHAEL CASSIDY has been named Chief Product & Technology Officer. LIFFGARDEN is the founder of SOUNDTRACK YOUR BRAND and former SPOTIFY Global Head Of Telecom Business Development. CASSIDY is a former Chief Innovation Officer at FUGA and was a consultant on Strategy and Technology for DOWNTOWN MUSIC HOLDINGS.

Said LIFFGARDEN, “Curiosity and innovation drive me. Through my past work, I realized the opportunity in building a platform that could support the music industry in scaling and monetizing the B2B music space.”

Added CASSIDY, “Through my past work, I realized the opportunity in building a platform that could support the music industry in scaling and monetizing new verticals such as sampling, creator economy and in-store music. TRACKLIB, with its impressive brand, producer network and YOUTUBE following, is the perfect starting point for how original recordings can be used in music."

Said TRACKLIB CEO PER ASPEMAR, “We are delighted that TRACKLIB has been able to attract ANDREAS and MICHAEL at a time when we are accelerating many areas. Producers and artists turn to TRACKLIB for discovery and innovation – this will only grow stronger over the next year and beyond.”

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