This Week's 'Beyond The 615': One Marketing Tip For Your Radio Station Or Show

Stach

“We play the most…” “We’re your home for…” "We’re the best…” You'll hear a form of these phrases on radio stations in cities across AMERICA. But in this week's 'Beyond The 615' Column, ALL ACCESS' TODD STACH shares one marketing tip for your radio station or show that might be a reason for stations to reconsider their approach.

STACH writes, "When you talk about your radio station or show with the camera lens pointed at you, you make it all about… well, you. Everything changes once you realize that it’s really not about you or your radio station."

Read the tip and see how to apply it right away here.

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