WTPT (93.3 The Planet)/Greenville, SC And Local Brewery Create New Rise Guys P1 Lager Beer

New P1 Lager Available

AUDACY Active Rock WTPT (93.3 PLANET ROCKS)/GREENVILLE, SC, have partnered with STEEL HANDS BREWING in CAYCE, SC, to create another RISE GUYS P1 Lager Beer inspired by the RISE GUYS AM show. 

The new brand is described as an easy-drinking lager brewed with German Lager yeast, with a Pilsner malt mixed, with German Vienna and Munich malts. It's distributed in the Upstate by KW BEVERAGE AND BUDWEISER OF SPARTANBURG and available on tap at dozens of Upstate locations and nearly fifty SPINX convenience stores across the Upstate. 

SVP/Market Manager, AUDACY SOUTH CAROLINA STEVE SINICROPI said,“THE RISE GUYS have a huge and loyal audience, are irreverent and entertaining, and deliver consistently high ratings. We wanted a fantastic beer at the level of the show, and we found it with THE RISE GUYS P1 LAGER from the talented brewers at STEEL HANDS BREWING. THE RISE GUYS, great beer and the excellent distribution partners are a great combination.”

STEEL HANDS BREWING Dir./Sales & National Accounts WILL HOFMANN SAID, “We were honored and thrilled when approached by AUDACY to brew a beer dedicated to THE RISE GUYS’ most loyal P1 listeners. In collaboration with MATTMAN and NINE, we developed a 4.5% ABV easy-drinking craft Lager with a crisp, clean refreshing taste. RISE GUYS P1 LAGER is brewed for fans by fans!”

RISE GUYS’ Host MATTMAN added, “This is simple. We have an incredible, loyal fan base and our ratings are at an all-time high. STEEL HANDS is a first class operation and BUDWEISER, well, they’re the king. This is a collaboration of epic proportions especially considering SPINX is now involved, too. But aside from all of that, the beer is so good, really crisp, clean and refreshing!”

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