Fred Jacobs Looks At Who We're Talking To On The Radio

Fred Jacobs

In the latest JACOBS MEDIA blog post, JACOBS MEDIA Pres. FRED JACOBS focuses on exactly who radio's listeners really are and how complicated and layered that "persona" is. 

JACOBS writes, "Listeners are not formats, fitting neatly into a series of 3-artist music descriptors like so much perceptual research still relies on. And when PDs don't pull back to get a wider view of their audience, they miss the opportunity to better connect with them."

See the latest JACOBS MEDIA STRATEGY blog post, "Radio’s Personas Of Interest," here.

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