Scooter Braun Named HYBE America Sole CEO

Braun (Photo: Bradford Rogne Photography)

VARIETY reports that SCOOTER BRAUN has become sole CEO of HYBE AMERICA (formerly BIG HIT), a title he previously shared with co-CEO LENZO YOON. 

YOON joined the company, home to K-Pop stars BTS, in 2010 as head of strategic planning. BRAUN's ITHACA HOLDINGS merged with HYBE in 2021, providing the company with a 100% stake in ITHACA and its properties, among them, SB PROJECTS and BIG MACHINE LABEL GROUP. 

YOON's future role within the company has not been indicated.

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