Nielsen To Market Edison Research ‘Share Of Ear’ & ‘Podcast Metrics’ To Advertisers

Partnering With Edison Research

NIELSEN is now marketing EDISON RESEARCH's Share of Ear and EDISON Podcast Metrics data to advertising agencies. EDISON's services will be included in NIELSEN's offerings for audio and podcasting, including its Podcast Buying Power and Podcast Ad Effectiveness studies.

“The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together,” said NIELSEN Head of Agency and Advertiser-direct Businesses JON KAISER. “EDISON’s insights are best in class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

“Share of Ear and Edison Podcast Metrics provide advertising agencies and clients with incredibly rich data about the total audio universe,” said EDISON Pres. LARRY ROSIN. “We are excited to work with NIELSEN to grow the audio space by providing information about the total audio audience to planners and buyers.”

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